Marketing Partnership Proposal
Marketing Partnership Proposal
Gold Leaf sits in one of the most affluent trade areas in Maryland: 105,000 households inside a 15-minute drive of your West Street store, with median incomes from $123,000 to $188,000. This plan puts your brand on the screens those households already watch, Connected TV as the anchor and display as the follow-up, targeted to the exact ZIP codes and delivery counties you serve. A Good, Better, Best model so you start at the right level and scale.
Your Market
We sized this plan to Gold Leaf's actual geography: the 12 ZIP codes within a 15-minute drive of the store, plus the counties you serve for adult-use delivery.
Store trade area (12 ZIPs): Annapolis, Eastport, Cape St. Claire, Arnold, Crownsville, Davidsonville, Edgewater, Riva, Severna Park, Crofton, Pasadena, and Sherwood Forest.
The Approach
CTV is the driver: full-screen, unskippable spots on premium streaming that land with your affluent households. Display is the efficient follow-up that retargets your site visitors and reaches cannabis audiences across the web.
We run your campaign on cannabis-accepted private-marketplace inventory that meets Maryland's audience standards, targeted to your ZIP codes and delivery counties, with conversion tracking live from day one.
Good, Better, Best
Three monthly plans, all CTV-anchored with display, billed at a $35 CTV CPM and a $6 display CPM. Start focused and scale into the full delivery footprint.
Terms & billing: Month-to-month on a signed insertion order. CTV is billed at a $35 CPM and display at a $6 CPM. Impression counts are planned monthly targets; actual delivery is subject to available cannabis-compliant inventory, and we optimize across lines to keep the budget in market. Conversion tracking requires our pixel on goldleafmd.com. Reporting is delivered monthly.
We don't just do marketing. We drive measurable results and lasting brand equity in the most competitive cannabis markets.
12+ years in legal cannabis, having built and scaled a consumer deals platform across the PNW, held leadership at a publicly traded company, and supported marketing for 1,000+ dispensaries.
Generated $10M+ in annual sales for Molson Coors, Constellation, and Boston Beer, then led a 12-person revenue team at Weedmaps producing $30M+ in ARR.
Drove $3.5M in monthly attributable revenue and 7.5% MoM new-customer growth across 17 vertically-integrated locations; launched a 100,000-member loyalty program.
Helped open cannabis markets in Puerto Rico and Georgia, then ran digital and field marketing across 12 Fine Fettle dispensaries in 3 East Coast markets. Now Director of Client Strategy at Gold Standard, building promo calendars, CRM strategy, and inventory-informed campaigns.
Pick the level that fits, and we'll have your campaign built and live on a signed insertion order. We're here whenever you are.